The 2020 Daimler AG acquisition of the 20% stake in Aston-Martin Lagonda was a wise move. Aston Martin expects 200% sales growth after a 32% dip in COVID-hit 2020. The company’s new DBX SUV accounted for more than a quarter of the British carmaker’s 2020 sales. Rolls Royce and Bentley sales are rising too.
Rolls Royce presented its first-ever V-12 563-horsepower SUV in the US. The Cullinan is a $325000 luxury off-road car, named after the largest rough diamond in history. The SUV now pushes sales in Florida and Texas, where Rolls Royce experience a 40% rise in demand. The company sales in China doubled in 2020. This year just began, and it is already the most successful in the 116-years long history of the brand. It delivered 1380 vehicles to high profile customers all over the world.
Bentley delivered 11,206 vehicles in 2020, almost 2% more than a year earlier. It is also the highest sales output in the 101-year history of the marque.
By the end of this year, China will also become Lamborghini second-largest market. Bloomberg called the rise of Italian luxury car sales boom a COVID-19 carpe diem effect, comparing it to the postwar boom. The company reported a 30% uplift in sales in the first quarter of 2021. Lamborghini performed so well, that its parent company Volkswagen AG considers its initial public offering alongside Porche.
Porche AG director Oliver Blume called sales of the German luxury carmaker a fantastic accomplishment. The 90-years old brand reached an all-time high of €28.7 billion in revenue, surpassing 2019 by almost €100 million.
Bugatti did very well too. The French luxury carmaker enjoys the record-breaking third year in a row but traditionally does not disclose exact figures.
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